Coffee with: Jordan Green, founder of mental health app Remble
Read here: https://www.tulsapeople.com/city-desk/coffee-with-jordan-green-founder-of-mental-health-app-remble/article_18d30286-3daf-11ed-9b86-3b7eeb519e7b.html
By Tim Landes
It’s less than a month after therapist and Booker T. Washington High School grad Jordan Green, 30, has launched her mental health app, Remble. With a master’s degree in social work from the University of Oklahoma, she is eager to discuss how the app came to be and her goals for her new company at DoubleShot Coffee Co., 1633 S. Boulder Ave.
Green’s parents always emphasized service or helping others, which led her to social work and becoming a therapist in 2017 … I did individual counseling, couples counseling, family counseling, and I really loved doing it. I was able to truly have an impact and help people to change their lives, to heal their traumas, to heal their relationships. But I realized I can only have so much impact through doing one-to-one therapy with people, and I wanted to reach and help more people.
In November 2019, Green launched @the.love.therapist on Instagram, where she shared educational and inspirational content. It now has 248,000 engaged followers … I started getting all of these direct messages from people, women specifically, who are struggling in their relationships and didn’t know how, what, where, who to turn to and where to go to get help. That led me to start asking questions like, “Why aren’t these women and other people getting help through the current existing services that are on the market?” I started to ask myself, “How can I serve these women better? How can I help them?”
Then came the creation of Remble … I started a subscription-based membership community called The Love Group to get feedback from women to really understand what their pain points were, what they’re struggling with and what they needed. I created courses. I partnered with other therapists for live workshops and events, and I found that people were loving it. They were finding it to be really helpful. All of the feedback I received from that directly informs the model for Remble.
The original web-based model was too limited. She needed a mobile app to accomplish her goals … My vision was to bring therapists from around the world, some of the best minds in mental health together, under one app to create educational and inspirational content. To help people and to empower people with the tools they need to become the healthiest, best version of themselves and to have healthy relationships.
Early data showed people were mostly interested in dating advice … My relationship posts would do three or four times as well as the other posts. I realized there are a lot of people struggling with relationships right now, and I think that’s probably been exacerbated since COVID-19. That’s where I saw the greatest demand … Relationships are kind of our foot in the door, and it’s a fairly unsaturated market. So a majority of the content on the app right now is relationship courses, but we will be expanding our content categories over time to parenting, anxiety, depression, trauma — all based on the demand and where we see a need.
The process to create Remble started in summer 2020. She began looking for investors and talked to a venture capital firm in Chicago that pointed her to an Oklahoma City firm. That firm then told her about Tulsa-based Atento, which funded her in November 2021 …
I had no idea there was a VC here in Tulsa. From the moment I connected with Atento, I knew I had found my people because of their philosophy and their approach — their heart for helping people. I felt like it was really important for me to find investors who cared about people more than anything, and who I felt understood the problem, who aligned with our mission and my vision for the company and who just really care about the work we’re doing. When I connected with (Atento Founder) Mike Basch, his wife was a therapist, his mom was a therapist, so it just felt like he had that understanding of mental health. And I really appreciated that. He treated me like family almost immediately, and it’s just been amazing working with them.
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Remble is broken down into three core areas of the app … We have what we call the “Daily Remble.” They’re short 30- to 90-second videos — all created by therapists — with tips, practices, advice and ideas. They’re TikTok style, so short-form, bite-sized content, and that really meets the need for our users who want to discover something new. Maybe they don’t have a lot of time, but they just want that quick something they can take forward with them into their day.
Then we have more in-depth, what we call “Guided Journeys.” They’re essentially video courses with something new you’ll learn every day, and then a way to apply it into your life or a journaling prompt for reflection. That’s where you’ll see a lot of our current, more in-depth relationship and therapeutic content that’s really aimed at helping people to get to the core root of what they’re struggling with and to get the tools and skills that they need to be able to change their behaviors and just make lasting change in their lives.
Then we have a section of the app that’s our “Tools and Practices.” We have a breathwork library, a coping skills library with a video for that moment when you’re struggling and you are overwhelmed or anxious and you need a therapist, someone there to guide you through a quick exercise or something to help you regulate your nervous system or to come back to more of a balanced state. We have guided meditations, journaling, prompts, affirmations, relationship conversation questions that are categorized. If you and your partner are struggling to talk about finances and dividing household responsibilities, you can swipe through those questions for conversation.
We will be continuing to expand our content library over time, but right now a majority of our courses and guided journeys are on communication and conflict management. We have one on befriending your inner critic, we have some on dating, but a lot of the content is for people who are wanting to learn how to have healthier relationships with a partner. A lot of our communication conflict management courses are relevant for relationships with coworkers and family and friends, and helping you to build the skills that you need if you’re not in a relationship, that you need to have healthy relationships in general in your life, but also the skills that are foundational to a healthy romantic relationship.
The app launched on July 26 with content available for everyone … We’ve made some of the content on the app free for anyone. We have a desktop web browser version of Remble so anyone can access it. We have an iOS app that we’ve released, and we’re currently developing an Android app that we’ll be releasing by the end of this year. Anyone can join Remble for free access to “The Daily Remble.” We have articles on the app they can access for free, they can access an unlimited amount of courses and our tools for free. Then they need to subscribe through a premium subscription to unlock unlimited access to all of our cool courses and tools and all of our content. That premium subscription is currently $20 a month, $40 a quarter, or $120 a year.
The company’s name came from a list of hundreds of unique words … It took a few months to narrow it down, because you have to consider how it sounds in different languages. What could it be mistaken for when we Googled it? What exists on the first page of Google? At that point, it was dictionary definitions, type in your own definition, or it meant “to clean or tidy up.”
We’re currently in the process of really trying to define what does it mean “to Remble”? What does Remble mean? We say, “Let’s Remble” in the app, or “Are you ready to Remble?” or “Get ready to Remble.” I really liked that it can be a verb and it can be used in such an active way, as well.
Right now, what it means to me “to Remble” is to take steps toward becoming the healthiest version of yourself, to take steps toward becoming a healthier version of you. But that meaning could evolve over time. I’m excited to get feedback from some of our customers and our Remblers, and learn what it means to them “to Remble” and I think they’ll help us to really refine, ‘What does that mean?’
